Irrespective of your baggage of frustrations from 2016, the New Year can always be a New Start. It is time to start preparing for eCommerce marketing for 2017. What is it that you failed to accomplish in 2016? What do you plan to achieve in the New Year? Focus holds the key to starting afresh for a successful year ahead. It is in your best interest to focus on one thing at a time instead of putting all your eggs in one basket and trying to everything right.
New business generation is undoubtedly the one thing you ought to focus on now to improve eCommerce revenue and sales leads.
As a small business, you might want to start focusing on brand building, brand awareness, brand loyalty, reputation building, and customer engagement in the New Year. This promises to bring you a good share of profitable revenue.
Starting 2017, you can evaluate new business generation marketing performance accurately, so by the end of the year, you will have accurate reports on spending and investment
You can test different offers, prices, and marketing channels, among other variables, in order to review marketing campaigns throughout the next year.
Set goals for new business generation and determine what budget should be allocated for marketing campaigns. It’s important to consider the lifetime value of each customer, which gives you an estimate as to how much you can earn from an average customer.
When it comes to creating a planning framework, determine how many new customers you plan to attract from the 2017 marketing campaigns.
It’s important to be realistic when establishing new customer goal. If you are unsure about the number of new customers attracted to your eCommerce marketing campaign, it is always rational to begin with a modest goal. When your marketing seems working, you can always increase it.
With a clear goal of new business generation, review the year that has just gone by and deal with your new marketing campaigns. You may struggle with a few questions, but it is important to find solutions.
Here are a few common questions marketers struggle with:
Quarterly reviews and assessments can help you refine your ecommerce marketing campaign and to try out new approaches. It is in your best interest to tweak your existing campaigns and track them closely before scraping them once and for all.
In order to have a successful eCommerce marketing campaign, consider the following:
Play your eCommerce marketing cards right for the New Year, so you can achieve your goals that directly affect your bottom line.
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